Pavo & Knegt
join forces


The cooperation between Pavo horse feed and Knegt tractors guarantees double horsepower! During the KWPN Stallion Show, known as the largest stallion show in the world, the partnership will be officially launched.

What binds us is quality, always going for the best. And of course our customers, the people who keep horses,” explained Jeroen van Eerd, director of Knegt. “Our tractors and machines are the perfect ‘stable guy’ and take care of the outside mess, where Pavo is the fuel for the horses themselves. So the perfect combination!” A number of playful actions under the banner of “double horsepower” are planned for the coming year.

For example, two pink Knegt tractors were made, complete in Pavo-style, to serve as the grand prize for Pavo’s big win campaign. For a chance to win one of these 30hp eye-catchers, anyone can enter the promotion from February 2024 by buying 2 Pavo products and uploading the receipt. This win is being rolled out internationally.

In addition, when selling its products, Knegt is going to give away Pavo feed vouchers worth as much as €1,000 each. This includes a roughage analysis and personal feeding advice.

Aart Freriks, director at Pavo, agrees that this collaboration is unique of its kind. “Never before have we organized an international win with such a huge prize. By joining forces, both Pavo and Knegt can offer something extra to their customers. That is what we are always looking for, just that little bit extra.


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